Pup & Pur
One unified brand. Premium nutrition and care for both Indian dogs and cats.
For Dogs
Pup
Premium nutrition formulated for Indian dog breeds and climate. Supporting healthy growth and vibrant wellness.
For Cats
Pur
Specially crafted for Indian cats. Delivering balanced nutrition for optimal health and natural wellness.
About Auxium
Building premium pet care brands for India
Our Mission
Auxium is a house of premium brands dedicated to creating exceptional pet care products specifically designed for the Indian market. We understand that Indian pet owners have unique needs, and our local pets thrive in conditions different from global markets. Every product is thoughtfully developed with Indian dog and cat breeds, climate, and veterinary expertise in mind.
What Sets Us Apart
India-Focused Innovation
Every formulation is specifically tailored to Indian breeds, climate conditions, and local environmental factors.
Veterinary Expertise
Developed in consultation with Indian veterinarians who understand local pet health challenges and requirements.
Premium Quality
Rigorous testing and quality control ensure every product meets the highest safety and nutritional standards.
Community Commitment
We prioritize locally-sourced, ethically-produced ingredients that support Indian communities.